Avoiding Ticket Scams | Attorney General - State of Colorado

Avoiding Ticket Scams


If you’re interested in scoring tickets to watch the Denver Broncos play live, make sure your defense is ready to protect your pocket from getting caught up in a ticket scam.  Since the release of the National Football League schedule, ticket demand has been on the steady rise.  NFL tickets tend to be the most expensive on average of all the sports since teams only have a guaranteed 8 home games a season. Super Bowl tickets are one of the sports world’s most desirable and hardest-to-find tickets, historically costing thousands of dollars or more for a single ticket.

You might be tempted to jump off-sides and immediately shop for your ticket. However it’s important to understand your options and plan out the proper play-call to make sure you get valid tickets and don't get called for a penalty, becoming yet another victim of a ticket scam.  Scammers use any available method to pitch fraudulent tickets.  From selling fake tickets on a street corner to using any number of websites to entice sports fans, scammers will exploit any opportunity to steal your money or your personal identifying information (PII). 

When seeking out your ticket online, consider following these tips to avoid receiving your first NFL loss:

  • Research the seller/broker.  Find out as much about the seller/broker as possible
  • Know the difference between a ticket broker (legitimate and accredited reseller) and a ticket scalper (unregulated and unlicensed ticket seller).
  • Consider buying tickets only from official NFL ticket brokers
  • Check the ticket broker’s refund policy.  Only buy from a ticket reseller that provides clear details about the terms of the transaction.
  • Always use a credit card so you have some recourse; never wire money to someone you haven’t met, and do not use checks or prepaid cards.
  • Check the seats out ahead of time. Always ask for section, row and seat number to avoid obstructed view seats or seats that do not exist.  Ask questions to make certain you get all the answers you need to feel comfortable with your ticket purchase.
  • Use a secure connection to purchase online. Make sure your internet browser has as an ‘S’ after HTTP reading (HTTPS) as this indicates a safe and secure protocol for a secure purchase over a computer network.

When shopping online, know your rights. Consumers have the right to reject merchandise if it’s misrepresented. Otherwise, it’s the company’s policies that determine if the shopper can cancel the purchase and receive a refund or credit, so be sure you understand ticket broker policies before you buy.

If you believe you have been a victim of fraud or would like to report suspicious activity, please file a report here.

Other Links

Looking for additional resources?

    Check out our Consumer Resource Guide.

Want to Learn More?

    Visit the Fraud Center for additional information on ways to protect yourself.

Victim of Fraud?

    Report fraud or suspicious activity.

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