Consumers are making an increasing number of purchases over the Internet. The Internet offers great convenience, but consumers purchasing online should use the same caution that they do with brick and mortar companies. Many of the same tactics used by dishonest people in the past over the phone or through the mail are now used on the Internet. Failure to deliver paid-for items, fraudulent investment offers, multi-level marketing or pyramid schemes, and the familiar postal chain letters are just a few of the old tried-and-true scams which have been converted for use on the Internet.
Fraudulent companies have the ability to disappear into "cyberspace," erasing all traces of their operation and leaving you with few remedies against them. Therefore, especially on the Internet, keep in mind that if it sounds too good to be true, it probably is.